Front of Card:

on hover:
audio: “standby cue 35”

on click: and
flip to reveal still frame from video (see below)
and
text flies in or emerges from elsewhere “It needs to be new. It needs to be more…”

on click:
audio: cue 35, go” and
bump into lightbox with this video playing:

also
small links to other, similarly tagged and/or categorized posts: 8, 23, 46, 14 (maybe just do this as a caption for now?)